The name Plaid Friday was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses. Plaid Friday is the relaxing and enjoyable alternative to the big box store “Black Friday,” and is designed to promote both local and independently owned businesses during the holidays.
Plaid Friday was conceptualized in Oakland, CA, a city known for strong shop local campaigns. Plaid Friday strives to bring back the days when shopping for friends and family during the holidays was a pleasurable and leisurely activity.
Help us celebrate by wearing plaid while shopping at participating businesses on Friday, November 24th. Look for the special plaid placards at your local shops. Many of theses businesses are offering specials during Plaid Friday.
Plaid Friday is not just an Oakland, CA event, businesses all over the country participate, email the shop local campaign in your area to find out if they are participating and encourage your small business friends to jump on board!