ABOUT PLAID FRIDAY // PARTICIPATING BUSINESSES // GET INVOLVED // SPONSORS

If you own an independently owned and operated business in the Bay Area and would like to participate in Plaid Friday. Please read the following:

Guidelines for participating in Plaid Friday:

While we support all small business ventures, Plaid Friday is designed to help promote the small brick and mortar businesses that are open to the public year round. The campaigns objective is to stimulate support for local business during the Holiday Shopping season and to foster new customers for elevated yearlong foot traffic and sales.

  • Is this business privately held and not publicly traded?
  • Does this business have six or less outlets?
  • Is the business an independent business, not affiliated with a national chain or franchise?
  • Does the business have a brick and mortar location that is open to the public?

    • If you answered yes to all of these questions than we are happy to extend an invitation to join the Plaid Friday movement.


    BECOME A MEMBER

    FREE

  • Full press packet with all digital files, info needed for online, email and print marketing
  • Listing with image and link to your website in the Online Directory on Plaidfriday.com
  • Information containing tips on how to promote the event and suggestedactivities and promotions your business can offer to help attract customers and press

    • Additional Benefits:
    Over the last two years the Plaid Friday Campaign has been the target of local and national publications and news organizations. Most notably featured on California Money, NPR's renowned Market Place program. Additionally, it received strong support from City officials and small business advocacy groups who worked hard to help promote and distribute information about the event.

  • Networking opportunities
  • Referrals to Small Business Services/ Organizations
  • Opportunity to reach larger audience through collective marketing
  • Part of a larger national buy local movement

    • Become a Member >
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